Google spent years trying to answer: Why do some teams outperform others, even when the “talent” looks the same? 

The surprising conclusion wasn’t “hire better people.”

Your heart is racing. But time is a glacier.

Hours later, jubilation and team celebration.

That contrast typically sandwiches the moment a big idea launches. What if we could do that more often?

As soon as I saw it, I literally stood up from my chair in the middle of a coffee shop.

I had been sitting there reading Greg McKeown’s excellent book Essentialism when I saw the simplest, most powerful graphic I can ever remember seeing.

“I’m curious to hear your Top of Funnel approach.”

It was a simple enough question from a C-Suite leader during a first interview I once had.

But it was telling.