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      <image:title>Perswayed Blog - What If Your Marketing Team Was Built to Produce Big Ideas, Consistently? (pt. 2) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Perswayed Blog - Marketing FOMO Is Your Biggest Marketing Problem - Make it stand out</image:title>
      <image:caption>The simplest, most powerful business graphic. From Essentialism, by Greg McKeown</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>In need of rebuilding a season ticket base, data collection and measurement became a focus. We implemented nimble processes to quickly test and iterate until breakthroughs occurred.</image:caption>
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      <image:caption>We more than doubled the league average with 533% growth in ticket sales during a 3-year span, sold out 40 games, and it all led to the most attended women's professional basketball game in Atlanta's history.</image:caption>
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      <image:caption>One high-performing ad revealed a human insight that unlocked demand. By packaging a “Daughter Date Night” experience and aligning marketing and ticket sales, we built a scalable revenue engine.</image:caption>
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      <image:caption>The Daughter Date Night result: 6+ weeknight sellouts, and 85% first-time buyers,. A case study in insight-driven marketing, product positioning, and high-converting e-commerce flow.</image:caption>
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      <image:caption>With the 'perceived value' of season tickets at a low point, we organized a growth team across content, paid media, UI/UX graphic design, BI and sales to test and measure everything.</image:caption>
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      <image:caption>This effort generated a 17x ROAS for paid digital ads leading into the 2021 season. But it produced a lot more than revenue. For the first time, there was real clarity about which efforts were creating sales.</image:caption>
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